Portfolio

I work with agencies that need a steady hand—someone who can slot in quickly, write with confidence, and help projects cross the finish line on time and on point.  Here’s just a small look at some of the campaigns and stories I’ve helped bring to life over the past decade.

One Day for UNK 2023

Launch Video  For the University of Nebraska at Kearney

We kicked off their “One Day for UNK” giving-day campaign with a high-energy launch video built to spark pride and urgency among alumni, students, and the wider community. My role: messaging strategy, scriptwriting, and collaborating with the creative team to turn an institutional appeal into a shared rally cry.
The result? UNK blew past their goal by 35%, proving the story connected. This piece sits squarely at the top of the funnel—setting tone, engaging emotion, and feeding into the broader campaign ecosystem I help agencies build when they’re stretched thin and need someone with decades of experience who can jump in, find the story fast, and make the words work.

ODU - Made for Bold

“Made for Bold” Campaign Video

When ODU launched their new campaign “Made for Bold,” the goal was clear: help the university lean into its identity, spark ambition in students and alumni, and reinforce that boldness isn’t just a tagline—it’s a calling. My script took their mission-forward message and shaped it into a short-form video that could lead the campaign, anchor other pieces and set the tone for what comes next. By weaving in their Dominican values, their student-stories, and a call to action for community support, the video became a launch pad—something the marketing and annual giving teams could point to as “this is who we are/this is what we do.”

The Third Conflict

Short Film (Africa Conservation Mission)

I went with Peter’s Wildlife Safaris into the heart of the Maasai Mara—where wildlife conservation and human livelihood collide. The film follows firsthand the tension between preserving the land and empowering the Masai and neighboring Nigerian communities.  The piece earned recognition at the Chautauqua International Film Festival, reinforcing that this wasn’t just a travel adventure—it was a story with stakes, voice and impact. 

Script-writing for this project meant weaving together cultural nuance, environmental urgency and human stories into a cinematic piece that doesn’t just show what’s happening, but why it matters.

Brand Video

The task:

To help a faith-based community articulate who they are in one clear story—beyond service times, beyond buildings. I dove into Trinity Lutheran Church’s heart-beat: community, welcome, mission. From there I wrote a script that brought their story to screen: life happening, people connecting, faith lived—not just preached.  The outcome: a foundational brand video that frames all their outreach, invites connection, and serves as a bedrock piece in their communications toolkit.

Wear Black, Give Back

UNO Giving Day Video  For UNO’s high-energy 24-hour giving day, I stepped in to craft the messaging strategy and write the script that amplified the Maverick community’s rally cry: Wear black. Give back. Make it count. Using bold visuals, student-centred stories and a sense of urgency, the video set the tone for an event built to unify alumni, students, staff and friends around one goal.

And it worked — the campaign smashed expectations: 6,726 gifts in 24 hours, unlocking a $350,000 matching gift and topping $1.4 million raised. This piece anchored the campaign ecosystem — emotion, momentum, movement — and shows how I help institutions turn ideas into action.

Brand/Campaign Video

When the flagship of Nebraska needed a piece that could capture more than just a campus or a program, they asked for a story about legacy, possibility and purpose. I leaned into UNL’s land-grant roots, Big Ten energy and people-first ethos to write a script that brought voice to their campaign: not just what they do, but why it matters. From scholarships to cutting-edge research, this video sits at the center of a story-driven ecosystem designed to elevate the brand.

Alumni Stories

Over a years-long series of alumni-profiles, I helped shape the narrative that lives beyond a degree—real people, real journeys, real impact. Working within Ashland University’s “Accent Stories / Alumni” framework, I crafted the copy that gave voice to graduates whose lives reflect the institution’s “Accent on the Individual” motto.

These pieces do more than tell what alumni do today—they link back to their Ashland experience, the relationships they formed, the values they carry forward, and how they stay connected to the institution. By doing this, the stories strengthen alumni engagement, fuel future giving opportunities and reinforce the broader advancement strategy.

Brand Video

I helped bring to life a story that was as much about my hometown as it was about beer. For this project, the taproom on Main Street wasn’t just a business—it was a symbol of local momentum, of a downtown reviving, of a small-town pride stepping into something fresh and bold.
My role: script-write, shape the tone, and work to blend the poetry of everyday moments with the ambition of a community re-finding its rhythm. The goal: show the excitement, the heritage, the possibilities. It’s part brand, part love letter to hometown revival.

Community Impact Feature Video

This one hit close to home—literally. Living in Ashland, Ohio, I saw the downtown beginning to shift, Main Street taking a new breath, and I wanted to tell that story: how everyday work, business partnerships, community momentum all stack up—and not just for now, but for the next generation. I wrote the script for a feature-video (played in churches and community spaces for months) that framed what we do together as a legacy-building act. The goal: hope, movement, purpose—and proof that small towns are stepping into who they might become.

Institutional Campaign Brand Video

“It All Starts Here” – Launch Video for The Campaign for Every Individual

  As part of Ashland University’s five-year institutional campaign, “The Campaign for Every Individual,” I wrote the script for the launch video, which was designed to re-energize donors and invite new friends into the story. The campaign set out to tell 1,000 unique individual stories while raising an initial $50 million — but thanks to coordinated storytelling and message-driven momentum, the effort shattered expectations, surpassing $84 million in gifts, engaging more than 17,000 donors and thousands of new contributors.My role: script-write, shape the tone, and work to blend the poetry of everyday moments with the ambition of a community re-finding its rhythm. The goal: show the excitement, the heritage, the possibilities. It’s part brand, part love letter to hometown revival.

This piece served as the galvanizing moment—the visual and narrative cue that told the campus, alumni, and supporters: you’re part of this, and now’s the time.

Ghostwriting

A good portion of my best work has someone else’s name on it—and that’s exactly the goal.

I love the process from start to finish: finding your voice, capturing your spark of inspiration, and distilling it into stories that move people. Whether it’s a blog that earns trust, an article that wins an audience over, or a full book that ends up on the New York Times Best Seller list, my job is to make sure it sounds like the best version of you.

It’s equal parts craft, empathy, and getting to the heart of what you’re trying to say. And it’s work I genuinely love doing.

Send a Message

I help creative teams, agencies, and organizations find the words that make things work.

Sometimes that means building a campaign from the ground up. Sometimes it’s stepping in midstream when deadlines pile up. Either way, my job’s the same: tell the right story, in the right way, for the right people—and make it resonate.

Writing. Messaging. Story. Strategy. If it’s about connecting with an audience, it’s in my wheelhouse.

Click the button below to reach out—let’s see what we can build together.